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Privacy Policy

Last Updated: January 28, 2026

1. Introduction

Welcome to SugarWise. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App"). Please read this privacy policy carefully.

2. Information We Collect

2.1 Personal Information

We collect information you provide directly to us, including:

• Name and email address
• Age, date of birth, and gender
• Weight, height, and body measurements
• Activity level and fitness goals
• Dietary preferences and restrictions
• Health and wellness goals

2.2 Nutrition and Health Data

When you use SugarWise, we collect:

• Food and meal logs (including photos you upload for AI analysis)
• Calorie and macronutrient intake
• Sugar consumption tracking
• Barcode scans of food products
• Custom recipes and meal plans
• Health scores and progress metrics

2.3 Usage Data

We automatically collect certain information when you use the App:

• Device information (model, operating system, unique identifiers)
• App usage patterns and feature interactions
• Crash reports and error logs
• Performance data and analytics

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the SugarWise App
• Process your food photos using AI to identify nutritional content
• Calculate and display your daily nutrition metrics and health scores
• Personalize your experience and provide tailored recommendations
• Respond to your requests, questions, and support needs
• Send you important updates about the App (with your consent for marketing)
• Detect, prevent, and address technical issues or fraudulent activity

5. Data Security

We implement industry-standard security measures to protect your personal information:

• Encryption in transit (SSL/TLS) and at rest (AES-256)
• Secure authentication and access controls
• Regular security audits and updates
• Limited employee access to personal data

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Data Sharing and Disclosure

6.1 Service Providers

We share your information with trusted third-party service providers who help us operate the App:

• Clerk: Authentication and user management
• RevenueCat: Subscription and payment processing
• Supabase: Database and backend services

These providers are contractually obligated to protect your data and use it only for the services they provide to us.

6.2 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests (e.g., court orders, subpoenas).

6.3 Business Transfers

If SugarWise is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your data is transferred and becomes subject to a different privacy policy.

6.4 With Your Consent

We may share your information for other purposes with your explicit consent.

7. Subscription and Payment Information

SugarWise offers in-app subscriptions processed through the Apple App Store. We do not directly collect or store your payment information. All payment processing is handled by Apple, and you should review Apple's privacy policy for details on how they handle your payment data.

We receive limited subscription information from Apple (e.g., subscription status, renewal date) to manage your account and provide services.

8. Your Rights and Choices

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your account and personal data
• Data Portability: Receive your data in a structured, machine-readable format
• Opt-Out: Unsubscribe from marketing communications (you'll still receive essential service emails)

To exercise these rights, contact us at support@thesugarwise.com.

9. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it for legal or regulatory purposes.

10. Cookies and Tracking Technologies

The SugarWise mobile app does not use cookies. However, our website (if applicable) may use cookies for analytics and functionality. You can control cookie preferences through your browser settings.

11. Children's Privacy

SugarWise is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover that we have collected data from a child under 13, we will delete it immediately. If you believe we have collected information from a child under 13, please contact us at support@thesugarwise.com.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

13. Third-Party Links

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

• Posting the updated policy in the App
• Sending you an email notification (if you've provided your email)
• Updating the "Last updated" date at the top of this policy

Your continued use of the App after changes constitutes acceptance of the updated Privacy Policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: support@thesugarwise.com
• Subject Line: Privacy Policy Inquiry

We will respond to your inquiry within 48 hours.