Privacy Policy

Last updated: January 11, 2026

1. Introduction

Welcome to SugarWise. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App"). Please read this privacy policy carefully.

2. Information We Collect

2.1 Personal Information

We collect information you provide directly to us, including:

  • Name and email address
  • Age, date of birth, and gender
  • Weight, height, and body measurements
  • Activity level and fitness goals
  • Dietary preferences and restrictions
  • Health and wellness goals

2.2 Nutrition and Health Data

We collect nutrition and health-related data you log in the App, including:

  • Meals and food items consumed
  • Calories, macronutrients (protein, carbs, fats), and sugar intake
  • Daily nutrition goals and progress
  • Food photos uploaded for AI analysis
  • Barcode scans of packaged foods
  • Custom recipes and favorite foods

2.3 Usage Data

We automatically collect certain information when you use the App:

  • Device information (model, operating system, unique device identifiers)
  • App usage statistics and interaction data
  • Log data (IP address, access times, pages viewed)
  • Crash reports and performance data

3. How We Use Your Information

We use your information for the following purposes:

  • Provide and improve the App: To deliver personalized nutrition tracking, AI-powered insights, and recommendations
  • Calculate personalized goals: To determine your daily sugar, calorie, and macronutrient targets based on your profile
  • Generate reports and analytics: To create visualizations, trends, and exportable summaries of your nutrition data
  • AI food analysis: To process food photos and provide nutritional estimates
  • Customer support: To respond to your inquiries and provide technical assistance
  • App improvements: To analyze usage patterns and improve features and user experience
  • Communications: To send you updates, tips, and important information about the App (you can opt out anytime)

4. Data Security

We implement industry-standard security measures to protect your personal information:

  • All data is encrypted in transit using SSL/TLS protocols
  • Data at rest is encrypted using AES-256 encryption
  • We use secure servers with regular security audits
  • Access to personal data is restricted to authorized personnel only
  • We follow best practices to prevent unauthorized access, disclosure, or modification

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

5. Data Sharing and Disclosure

5.1 We Do Not Sell Your Data

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

5.2 Service Providers

We may share your information with trusted third-party service providers who assist us in operating the App, such as:

  • Cloud hosting providers (for data storage)
  • Analytics services (for app performance monitoring)
  • Payment processors (for subscription management)
  • Customer support tools

These service providers are bound by confidentiality agreements and are only permitted to use your data to perform services on our behalf.

5.3 Aggregated and Anonymized Data

We may share anonymized, aggregated data that does not identify you personally for research, analytics, or marketing purposes.

5.4 Legal Requirements

We may disclose your information if required by law, court order, or governmental regulation, or to protect our rights, property, or safety.

6. Your Rights and Choices

You have the following rights regarding your personal data:

  • Access: You can access your personal information at any time through the App settings
  • Update: You can update or correct your information in the App
  • Export: You can export your nutrition data in PDF or CSV format
  • Delete: You can request deletion of your account and all associated data by visiting our Delete Account page or contacting support@thesugarwise.com
  • Opt-out: You can opt out of promotional emails by clicking the unsubscribe link in any email
  • Data portability: You can request a copy of your data in a machine-readable format

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with services. If you request account deletion, we will delete your data within 30 days, except where we are required to retain it for legal or regulatory purposes.

8. Cookies and Tracking Technologies

The App may use cookies and similar tracking technologies to enhance user experience and analyze usage patterns. These technologies help us:

  • Remember your preferences and settings
  • Understand how you use the App
  • Improve app performance and features

You can control cookie preferences through your device settings. Note that disabling cookies may affect some App functionality.

9. Children's Privacy

SugarWise is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected information from a child under 13, please contact us immediately at support@thesugarwise.com, and we will delete the information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using the App, you consent to the transfer of your information to these countries. We ensure appropriate safeguards are in place to protect your data.

11. Third-Party Links

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

  • Posting a notice in the App
  • Sending an email to your registered email address
  • Updating the "Last updated" date at the top of this policy

Your continued use of the App after changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within 30 days.